Conformity is one of those tricky things: we like to give it the side-eye, but we also like to practice it, often without even knowing we’re doing it. We enjoy the feeling of being “right” with everyone else. The trouble is, it’s really hard to think differently than the rest of a group—so the feeling of being “right” isn’t really a feeling of being right at all. It’s just a feeling of being the same.
There is a series of psychological experiments that speak to the question of conformity. Collectively, these are known as the Asch Paradigm, and the most oft-repeated result of these studies is that, given enough peer pressure, a large number of people will give obviously wrong answers to questions. For example, when asked a simple question like “which of these three lines is the same length as this fourth line?” people were much more likely to pick one that was obviously longer or shorter if a group of other people confidently chose the wrong line first. In other words, seeing other people give the wrong answer with confidence made them change their own answer—and even doubt their own judgment.
You can tell this as a story about how we succumb to the pressure of the group and espouse ideas that are wrong. But I think it is more interesting as a story about how we impose conformity on others—about how confident we are in our views, especially in groups, and how viciously we ostracize people who propose something different.
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